Gentle Monster Reimagines Its Singapore Flagships With an Immersive New Vision

Gentle Monster is redefining the idea of retail once again. The Korean eyewear powerhouse has officially unveiled its newly transformed flagship stores in Singapore at Marina Bay Sands and ION Orchard ushering in a bold new chapter where eyewear, art, and spatial storytelling collide.

Far from a simple renovation, the refreshed spaces signal Gentle Monster’s ongoing commitment to turning shopping into a fully immersive cultural experience. Every detail, from architecture to kinetic installation, feels deliberate, theatrical, and unmistakably on brand.

A Star-Led Reopening in Marina Bay Sands

To mark the relaunch, Gentle Monster hosted an exclusive reopening event on 1 August 2025 at its expanded Marina Bay Sands flagship, welcoming Korean actor Kim Min-gyu as a special guest. His presence underscored the brand’s deep connection to contemporary culture, celebrity, and global influence.

A Duplex Space Designed for Discovery

The Marina Bay Sands store has now evolved into a full two-storey duplex larger, more immersive, and built for exploration. At its core stands the GIANT HEAD KINETIC OBJECT, created by the Gentle Monster Robotics Lab.

This striking installation features three monumental sculptural heads that continuously shift in expression. Part machine, part artwork, the kinetic piece reflects the brand’s fascination with perception, cognition, and emotional storytelling blurring the boundary between retail environment and contemporary art exhibition.

It is a visual anchor that transforms the store into a living, breathing space—one that invites visitors to pause, observe, and experience rather than simply shop.

Where to Experience Gentle Monster in Singapore

Both renewed flagship locations showcase Gentle Monster’s full eyewear collections alongside the brand’s signature otherworldly interiors:

Marina Bay Sands
The Shoppes at Marina Bay Sands
2 Bayfront Avenue, #B1-146 & L1-66/67
Singapore 018972

ION Orchard
2 Orchard Turn, #01-27
ION Orchard, Singapore 238801

Whether you arrive for the eyewear or the art, Gentle Monster’s Singapore flagships now stand as immersive destinations, spaces where fashion, technology, and imagination intersect. In true Gentle Monster fashion, retail is no longer just a transaction; it is an experience designed to be felt, remembered, and revisited.

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