In a move that signals the continuing dominance of the premium body care sector, global private equity powerhouse Advent International has announced its acquisition of a majority stake in Salt & Stone.
Founded in 2017 by former professional snowboarder Nima Jalali, the Los Angeles-based brand has moved from a niche favorite for the “active-luxe” set to a global powerhouse. For the Digital Fashion Week community, this isn’t just a financial transaction, it’s a testament to the power of aesthetic-led, performance-driven wellness.
The Architecture of a $165 Million Brand
Salt & Stone has mastered a rare duality: high-performance formulations that withstand an active lifestyle, wrapped in the minimalist, “shelf-ie” ready design typically reserved for high-end fragrance houses.
The numbers behind the deal are as impressive as the brand’s signature scents:
2025 Revenue: Surpassed $165 million, marking double-digit growth across all channels.
D2C Dominance: Approximately 40% of sales come directly from their community-driven online platforms.
Global Footprint: With a hero deodorant that tops charts at both Sephora and Amazon, the brand is rapidly scaling into Sephora Europe and Space NK.
The Vision: Building a Century-Long Legacy
Founder Nima Jalali remains at the helm, alongside President Meagan Rosson and CMO Abby Tellam. This continuity ensures that the brand’s soul, defined by its unique scents and clean, “no-compromise” ingredients, remains intact as it scales.
“I set out for Salt & Stone to be a legacy brand, built to last for the next hundred years,” says Jalali. “Advent shares our vision of building for the long term.”
The DFW Perspective: Modern Self-Care as a Lifestyle
At Digital Fashion Week, we’ve long tracked the “Skinification” of the body. Salt & Stone represents the pinnacle of this movement. By treating deodorant and body wash with the same level of care as a fine eau de parfum, they have turned daily routines into an elevated experience.
David Paresky, Director at Advent, highlighted this exact “ability to blend experience, performance, and a compelling brand aesthetic” as the driver for the partnership.
What’s Next?
The deal is expected to close in April 2026. With Advent’s operational muscle, expect to see Salt & Stone’s distinctive, sun-bleached Los Angeles aesthetic appearing in more global markets and new product categories.
In a world where “wellness” is often cluttered, Salt & Stone’s streamlined approach proves that purity and performanceare the ultimate luxury.
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