In Motion: PRADA FW25 Captures the Pulse of Real Life

PRADA FW25 steps into a world that doesn’t stand still where life is in constant flow, emotion drives action, and clothing becomes part of movement itself. In their Fall/Winter 2025 campaign, Miuccia Prada and Raf Simons present a dual-gender collection that is cinematic, instinctive, and deeply human.

Titled “Prada Motion Pictures,” the campaign unfolds like scenes from everyday life figures in motion, walking together, intersecting, pausing, and continuing. Shot by Oliver Hadlee Pearch and brought to life by Frank Lebon’s slow-motion cinematography, this visual story freezes time just enough to reveal raw, spontaneous elegance.

The womenswear collection redefines silhouettes through fragments and transformation: exposed seams, unexpected layering, and glamorous accessories like bows and structured leather bags all suggesting freedom in form. For men, the approach is poetic yet grounded. Think tailored wool coats, brushed leather, and antique metal details, reflecting romantic impulses as creative force.

Together, these individuals form a collective models not as mannequins, but as moving beings navigating shared space. This is not fashion in isolation, but fashion in motion just like the world it inhabits.

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