Schiaparelli Arrives in Dubai Mall With a Gilded Pop-Up Immersed in Surrealism

Dubai Mall’s Fashion Avenue has officially entered its surrealist era. For three full months from December 1, 2025 to February 28, 2026 Schiaparelli invites the region to step inside a universe where couture imagination meets irreverent luxury.

A Portal from Dubai to Place Vendôme

The moment you enter, it’s clear this isn’t just a boutique it’s a set piece. Wrapped in black lacquer and molten gold, the pop-up channels the spirit of 21 Place Vendôme. The interiors nod to Jean-Michel Frank’s historic designs for Elsa Schiaparelli’s salons, blending minimalism with surrealist flair.

The façade alone is a spectacle:
a sculpted golden front punctured by keyholes, an eye, and a sculptural nose signature symbols of the Maison’s playful, dreamlike code. Dubai has never shied away from grandeur, but Schiaparelli adds a layer of artistic mischief that elevates the experience entirely.

Fall/Winter 2025, Reimagined for Dubai

Inside, the Maison’s Fall/Winter 2025 collection takes center stage. It’s a curated world of contrasts:

• illusion knits
• sculptural denim
• sharply tailored coats
• cocktail silhouettes
• and the iconic Face and Secret Bags, adorned with anatomical gold details.

Accessories and jewelry appear almost museum-like displayed as if each piece were a relic of surrealist mythology. It’s retail, but it’s also a narrative: every corner reveals the house’s signature tension between precision craftsmanship and whimsical extravagance.

A Pop-Up That Feels Like a Destination

Rather than a holiday boutique, this space feels like a celebration of Schiaparelli’s creative DNA. It’s a place for fashion lovers to wander, discover, and revel in Daniel Roseberry’s vision of modern surrealism. A playground for the imagination right in the heart of Dubai.

Schiaparelli doesn’t simply arrive in Dubai; it transforms it.
And for the next three months, Fashion Avenue belongs to the golden dream.

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