Bvlgari Welcomes Kento Nakajima as Its New Ambassador

Roman high-jewelry house Bvlgari officially announces Kento Nakajima as its newest ambassador, marking a natural evolution of a relationship years in the making.

Described by the maison as “a jewel named Kento Nakajima,” the multi-hyphenate artist joins Bvlgari’s global family of ambassadors, embodying the house’s values of passion, individuality, and expressive strength. As both a solo singer and actor, Nakajima has long captivated audiences with his magnetic stage presence and nuanced performances, qualities that align seamlessly with Bvlgari’s refined yet powerful identity.

The partnership builds on a deep personal connection. Nakajima has worn Bvlgari jewelry for over a decade, most notably the Save the Children ring, a piece he describes as integral to his confidence on stage and beyond. His bond with the brand was further solidified during his time in Italy while filming the international drama Concordia, when daily walks through Rome led him to the iconic Bvlgari flagship on Via Condotti, a moment he recalls with lasting admiration.

Now stepping into his role as ambassador, Nakajima aims to share Bvlgari’s world through his own lens of expression, bringing the maison’s heritage, emotion, and brilliance to audiences in Japan and across the globe. As he puts it, his hope is to make eyes “shine like jewels” a sentiment that mirrors Bvlgari’s enduring philosophy.

With this appointment, Bvlgari reinforces its dialogue between craftsmanship and contemporary culture, where jewelry becomes more than adornment, it becomes identity.

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