Balenciaga’s Winter 2025 “The Clients” Campaign: Haute Realism at a Biarritz Hotel

Nicole Kidman, Patrick Schwarzenegger, Claudia Schiffer, and more star in Juergen Teller’s raw and refined return to a cult classic.

Balenciaga isn’t just selling clothes for Winter 2025 it’s telling a story. And this time, the house revisits a cultural reference that reshaped fashion photography: Juergen Teller’s 1999 portrait series The Clients. Reimagined for a new era, Balenciaga’s latest campaign captures A list brand muses in stark, cinematic stillness set not on a runway, but within the intimate corners of a hotel in Biarritz.

Directed once again by Teller, alongside his creative partner and wife Dovile Drizyte, the series strips away the gloss of perfection and leans into something more hauntingly honest. Nicole Kidman lounges on crisp white hotel sheets, dressed in an embellished noir gown, her iconic presence juxtaposed with the casual setting of a half unpacked suite. Patrick Schwarzenegger, standing in sharp monochrome tailoring, casually clutches a Balenciaga moto helmet merging utilitarianism with status-symbol energy.

Joining them are a mix of fashion veterans and rising screen stars: Claudia Schiffer, Arthur Chen, Isabelle Huppert, Liu Wen, Roxanne, and Adut Akech. Each captured solo, each radiating their own interpretation of luxury. The power lies in the contrasts opulence softened by vulnerability, star power framed in solitude, grand design grounded by silence.

Throughout the series, pieces from the Winter 2025 collection play a central role. Sleek tailoring, dramatic silhouettes, and Balenciaga’s signature accessories speak without words. Key items from the brand’s recent collaborations also make an appearance Adut flexes a pair of racing gloves from the Balenciaga x Alpinestars capsule, while Arthur Chen dons select pieces from the Balenciaga x PUMA drop, styled to feel both exclusive and lived in.

What makes this campaign striking isn’t just the cast or the clothes it’s the narrative. The Clients becomes more than a title; it becomes a meditation on fame, identity, and what it means to be part of the Balenciaga world. In Teller’s vision, the hotel becomes a stage, and these icons, caught between glamour and anonymity, deliver their most compelling performances without saying a word.

This is not a campaign for the masses. This is fashion for those who understand nuance who see power in stillness, and storytelling in a stare.

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