Louis Vuitton Makes Its Power Move into Beauty

La Beauté Louis Vuitton is here, and it’s rewriting the beauty playbook.

Louis Vuitton has officially stepped into the colour cosmetics arena, and true to its DNA, the debut isn’t just makeup, it’s luxury reimagined.

The launch, created under the visionary direction of Dame Pat McGrath, unveils:

• 55 refillable lipsticks (matte & satin)
• 10 lip balms
• 8 eyeshadow palettes
• Luxury tools, travel brush set, blotting papers
• Collector cases, monogrammed vanity trunks and limited editions in Rouge Louis red and Tender Bliss pink.

At the heart of the collection? Three hero lipsticks:
💄 Rouge LV 854 – a classic blue-red nodding to the Maison’s founding year, 1854
💄 Monogram Rouge 896 – a rich red-brown, inspired by the creation of the monogram in 1896
💄 Spell On You – a soft rose pink with timeless appeal

Every product is built with couture precision: weighted cases, engraved monogram motifs, refill systems designed around the iconic flower. The textures? Hydrating, buildable, sensorial beauty as luxury ritual. A subtle scent by LV’s master perfumer Jacques Cavallier Belletrud ties the collection together.

McGrath sums it up: “It’s about freedom of play. Eyes and lips together let you create a full character bold, soft, blurred, redefined. Beauty should empower, not prescribe.”

The Digital Fashion Week Take

This isn’t just a beauty drop, it’s LV bridging fashion, heritage, and self-expression. At a time when dupe culture dominates and consumers crave emotional connection, Louis Vuitton is doubling down on craft, detail, and collectibility. From refillable luxury formats to personalisation (engraved palettes, monogrammed lipsticks, mini trunks-as-accessories), this is beauty designed for the runway of real life.

The price points are unapologetically high, lipsticks at £120, palettes at £190, brush sets at £860, and the pièce de résistance: a lipstick trunk at £2,130. But this isn’t about chasing mass markets. It’s about holding space for aspirational luxury while opening a new entry point into the Louis Vuitton universe.

In a competitive and shifting beauty landscape, LV isn’t chasing trends. It’s dictating the conversation: makeup as luxury heirloom, fashion as ritual, beauty as self-expression.

Comments, questions, feedback or collaboration? Email us at collab@digitalfashionweek.com