Jung Kook Named Global Ambassador for CHANEL Fragrance & Beauty

CHANEL enters a new chapter with the appointment of Jung Kook as its latest Global Ambassador for Fragrance & Beauty. A defining figure of contemporary pop culture and a member of one of the most influential groups of the 21st century, Jung Kook embodies a modern elegance that feels both instinctive and timeless, perfectly aligned with the maison’s vision of beauty today.

This collaboration reflects more than star power. It marks a meeting point between CHANEL’s enduring heritage and Jung Kook’s unmistakable charisma, an artist whose presence transcends music, fashion, and culture. Rooted in authenticity and creative freedom, the partnership celebrates self-expression in its purest form, echoing CHANEL’s belief that modern beauty is defined by individuality rather than convention.

Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrance & Beauty at CHANEL, shared his long standing admiration for Jung Kook’s artistic journey. From his captivating vocal ability to his disciplined work ethic and fearless creative choices, Jung Kook represents the very essence of the CHANEL spirit: refined yet daring, polished yet instinctive. More than a global icon, he is seen as a creative force capable of inspiring a new generation to explore beauty without limits.

As a musician, Jung Kook’s evolution has been marked by versatility and ambition. His solo tracks including Euphoria, My Time, and Still With You have resonated deeply with global audiences, while collaborations with artists such as Lauv and Charlie Puth further expanded his musical reach. His songwriting contributions within BTS from Your Eyes Tell and Stay to Run BTS highlight his range as a multifaceted creator. A defining global moment followed when he performed Dreamers, the official soundtrack of the FIFA World Cup Qatar 2022™, solidifying his place on one of the world’s biggest stages.

The year 2023 became a milestone in his solo career. Jung Kook’s single Seven (feat. Latto) debuted at No.1 on the Billboard Hot 100 and topped Spotify’s Global chart, earning platinum certification from the RIAA within months. He continued this momentum with 3D (feat. Jack Harlow) before releasing his debut solo album, GOLDEN, a body of work that showcased both artistic maturity and a willingness to push boundaries. This same drive for evolution and experimentation is what connects him so seamlessly to CHANEL.

For Jung Kook, the partnership holds personal significance. He has expressed his pride in joining CHANEL as a Global ambassador, citing the maison’s ability to honor heritage while continuously redefining modernity, an approach that mirrors his own creative philosophy. Staying true to his identity while embracing new challenges remains central to his artistry, making this collaboration feel organic and deeply aligned.

With Jung Kook, CHANEL once again affirms its commitment to engaging with the cultural pulse of the present moment. By choosing voices that not only influence but inspire, the house continues to redefine contemporary beauty. This partnership is not merely about fragrance and beauty, it is a statement on how tradition and modern expression can coexist, proving that true beauty emerges from fearless self-expression.

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