Savage X Fenty Rewrites Valentine’s Day With a Bold New Language of Love

Valentine’s Day gets a fearless refresh as Savage X Fenty unveils Love So Savage, a new campaign that reframes romance through empowerment, individuality, and unapologetic confidence.

Led by Rihanna, who appears as a modern-day Aphrodite, the campaign embraces love in all its forms, sensual, self-assured, and inclusive. Joining her are Lovie Simone, Michael Cooper Jr., alongside models Emma Arletta and Vivian Wilson, each bringing their own energy and identity to the narrative.

True to the brand’s DNA, the Valentine’s Day collection is designed with inclusivity at its core, offering intimate pieces that celebrate every body and every expression of desire. The range blends Savage X Fenty’s signature edge with softer, romantic accents, striking a deliberate balance between allure and attitude.

Standout stories include Sinful Rose Printed Lace, Roselace, Nite Shade, Savage X Satin, and Savage X Boxers, each crafted to feel playful yet powerful, seductive yet wearable. The result is a Valentine’s edit that doesn’t conform to tradition, but instead invites wearers to define romance on their own terms.

With Love So Savage, Savage X Fenty once again positions intimacy as a form of self-expression, where confidence is the ultimate statement.

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Photo Credit: Savage X Fenty