Chasing the Sun: Jimmy Choo Debuts “Paradise Cove” for Riviera 2026

Luxury is as much a state of mind as it is a wardrobe, and Jimmy Choo’s latest drop is the ultimate proof. On March 30, the iconic British house unveiled “Paradise Cove,” a cinematic campaign for the Riviera 2026 capsule collection.

Moving away from the high-octane glamour of the red carpet, this collection leans into the “beautifully lived summer” a seamless blend of the effortless French Riviera spirit and the sun-bleached, contemporary edge of Malibu.

The Aesthetic: Nostalgia Meets the Modern Horizon

Under the creative direction of Sandra Choi, “Paradise Cove” captures the quiet, liberated moments of a getaway: barefoot strolls, sunset piers, and a lifestyle that prioritizes ease without sacrificing elegance.

The collection breathes new life into classic summer textures through:

• Tactile Textures: Woven raffia and flecked canvas.
• Graphic Charm: The romantic, nostalgic return of gingham prints.
• The Scarf Motif: A recurring design language where footwear mimics the fluid grace of silk scarves wrapped around bag handles.

The Footwear Edit: Heights of Ease

The Riviera 2026 footwear lineup is a masterclass in “effortless femininity.” Key silhouettes include:

• The LISS & LIVI: Featuring delicate ribbon details and 35mm micro-heels, these are designed for the transition from a seaside lunch to a moonlit dinner.
• The BAY Flat: A celebration of artisanal character, utilizing hand-finished fringe and canvas for a relaxed, textured look.

Bag Talk: From Daybreak to Dusk

The capsule reimagines Jimmy Choo’s heavy hitters for the resort season.

• The Riviera Tote Mini: A handcrafted hero piece made from woven raffia with signature fringe accents.
• The Callie Maxi: The iconic evening clutch is “upsized” into an oversized, versatile silhouette, making it the perfect carry-all for a day at the cove.
• Seasonal Icons: House favorites like the Bon Bon and Cinch receive a fresh summer makeover in seasonal gingham and raffia finishes.

The Creative Vision

To bring “Paradise Cove” to life, the campaign tapped photographer Henrik Purienne, known for his ability to capture sun-drenched, grainy intimacy. Starring model Camille Chifflot and styled by Ben Perriera, the visuals feel like a found-footage dream of the perfect summer.

The DFW Verdict

For the Digital Fashion Week audience, the Riviera 2026 collection is the epitome of “Resort 2.0.” It’s a curated proposal for the global traveler who values craftsmanship and a “state of mind” over temporary trends.

The collection is officially available now at Jimmy Choo boutiques and online. Whether you’re in the Mediterranean or the Pacific, the message is clear: the most beautiful way to live the summer is with a touch of liberated luxury.

Comments, questions, feedback or collaboration? Email us at collab@digitalfashionweek.com