Kim Kardashian’s New Beauty Move? Shapewear for the Jawline

Skims Redefines the Beauty-Style Crossover With Sculpting Shapewear For Your Face

After owning the shapewear game, Kim Kardashian’s SKIMS is now shaping the future of beauty. Enter the Seamless Sculpt Face Wrap a jaw hugging innovation merging cosmetic support with fashion forward function. Retailing at $48 and already sold out, this first-ever beauty launch under the Skims umbrella isn’t just skincare it’s statement wear.

Debuted just weeks after Kardashian’s appearance in Demna’s final Balenciaga couture show alongside Isabelle Huppert’s chin hugging ensemble this launch continues the narrative of cosmetic utility as couture. Designed in Skims’ signature sculpting fabric with “collagen yarns,” the wrap echoes both medical post op gear and TikTok’s viral obsession with overnight compression wear.

It feels timely. In an era where under eye patches and mouth tape are brunch appropriate, this face wrap isn’t just skincare it’s fashion’s next accessory. Think Steven Meisel’s “Makeover Madness” meets 2025 TikTok: part transformation, part ritual, all performance.

This marks a bold beginning for SKIMS Beauty, especially following the brand’s recent merger with Kardashian’s SKKN label. With a $4B valuation, a Fifth Avenue flagship, and mega collabs with Fendi, Swarovski, Dolce & Gabbana, and Nike (dropping soon), the Skims empire shows no sign of slowing.

As the lines blur between body, beauty, and brand, SKIMS’ face wrap signals more than just product expansion it’s a cultural mirror. Beauty has always been wearable. Now, it’s sculpted.

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