Louis Vuitton Reimagines the Romance of Travel in Fall/Winter 2025 Campaign Starring Emma Stone & Jung Hoyeon

In a cinematic return to the emotional pulse of modern travel, Louis Vuitton unveils its Fall/Winter 2025 Women’s Campaign a visual story of movement, mystery, and magnetic style. Shot by Ethan James Green and set within the evocative atmosphere of Paris’ Gare du Nord train station, the campaign stars two of the House’s most powerful muses: Academy Award-winner Emma Stone and global fashion icon Jung Hoyeon.

From fleeting encounters to long-awaited reunions, the campaign captures a sense of transience and timelessness echoing Nicolas Ghesquière’s Fall/Winter 2025 runway show, which first debuted in the same iconic location.

Introducing the New It-Bag: The Express

Anchoring the campaign is Ghesquière’s latest handbag creation, the Express a sleek, structured nod to the legendary “Speedy” bag, originally introduced in the 1930s. Reimagined in grained leather and suede calfskin, the Express features Monogram handles, a sculptural key bell, gold padlock, and jacquard lining, fusing heritage codes with modern sophistication.

The bag reflects the emotional cadence of a woman on the move romantic, unpredictable, unapologetically stylish.

The Fashion Narrative: Stone & Hoyeon in Motion

Emma Stone appears in a velvet floral slip layered under a tartan blouse and finished with mustard cowboy boots romantic, rebellious, and unmistakably Vuitton. Meanwhile, Jung Hoyeon channels cool-girl jet-set energy in a batwing sweater, velvet blouse, and leather cargo shorts. Their contrasting looks reflect the duality of today’s Vuitton woman: part nomad, part icon.

As the campaign suggests, style is not about the destination it’s about the journey.

The Express bag and Fall/Winter 2025 collection will be available for exclusive pre launch starting July 25, with global availability beginning August 1. A new leather goods campaign is slated to drop in October.

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