Tommy Hilfiger Racing Club Crosses the Finish Line in Seoul

Seoul, start your engines.

After thrilling pit stops in Shanghai, London, Paris, Barcelona, and Mexico City, Tommy Hilfiger took its global tour to the final lap celebrating the grand finale of the Hilfiger Racing Club at Seoul’s COEX Mall, marking the launch of the brand’s Fall 2025 collection.

Transforming the COEX rooftop parking lot into a retro chic motorsport arena, the brand delivered an immersive, high-octane experience infused with vintage racing nostalgia. The event drew a star-studded guest list including Won Young (IVE), Jung Yong-hwa, Dahyun (TWICE), Younghoon (The Boyz), Yena (ITZY), and Jung Hae-in, all dressed in standout pieces from the latest collection.

Guests raced through themed activities from go-kart tracks and custom license booths to the “Tommy Stop” pit area serving bites and refreshments. A lineup of vintage cars offered the perfect photo moment, while house and hip-hop beats from the DJ booth kept energy levels high all night long.

Riding the momentum of F1: The Movie, the Hilfiger Racing Club Collection captures the pulse of global motorsport culture blending American prep with a cosmopolitan edge. Much like the evolution of Formula 1, Tommy Hilfiger’s influence has transcended borders, driving forward the spirit of contemporary American design on the world stage.

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